When we do radical experiments giving away our content people tend to ask if we’re not afraid of losing control. But they are getting it wrong. The future is about the audience. The future is about the fact that if you want control over your content you have to be the best provider of it.
Your content will end up on YouTube and the Pirate Bay anyway. But when you’re the best provider, people come to you. Giving you the chance to interact and learn. And giving you the chance to build a business model.
This a dump of notes and things.
